🎫 Ticket management
Every customer enquiry becomes a numbered ticket the moment it arrives — whether the customer used the portal, sent an email, opened the chat widget or messaged on WhatsApp.
What is it?
A ticket is a customer request turned into something the organisation can manage. It has an identity (a number and a subject), a classification (department, category, priority), a responsibility (an owner and a status), a conversation (customer replies, staff replies, internal notes, attachments) and a history (every change, timestamped and attributed).
That transformation is the entire point. An email cannot be assigned, prioritised, escalated, measured or reported on. A ticket can be all five.
Why does it exist?
Without ticketing, the conversation belongs to whoever happened to answer it. When they are on leave, in another department, or no longer with the company, the history goes with them and the customer is asked to explain everything again.
With ticketing, the conversation belongs to the company. That is what makes it possible for a colleague to continue competently, for a manager to review a case, and for anybody to answer the question “what did we promise this customer?”